RFI knows how to ask the right questions—and how to use the answers to position
your firm and develop on-target marketing programs and materials.

Our top 10 questions:
1.   What is your objective for the marketing program or material?
2.   Who is your target audience?
3.   Who comprises your existing client base?
4.   Where do you see the greatest potential for growth?
5.   What are your organization’s strengths?  
6.   What are your organization’s weaknesses?
7.   Who are your competitors?
8.   How do you differentiate yourself?
9.   What are your audience’s most significant concerns?
      How do you address them?
10. How do you want your audience to view your firm? 
      What image do you want to convey?