Problem:
To change the conventional image and enhance the status of the engineer, a trade association needed to reposition the profession as a dynamic, creative career.


Solution:
After evaluating the latest perception research on the engineering profession, RFI developed a memorable ad with an attention-getting headline and photograph. The ad adapts well to other communication vehicles such as posters, billboards and displays.

Advertising

Advocacy

Public Outreach

Direct Mail

Web Sites

Marketing Campaigns

Brochures

Events