Problem:
The MTA Capital Construction Company’s
$7 billion East Side Access Project is one of the most complex engineering efforts currently under construction in the U.S.  How best could the agency help its targeted constituencies grasp the project’s scope?


Solution:

RFI developed a compact 6-panel brochure
format using renderings, photos and statistics to convey the need, the benefit, the history, and the coordinated construction of this engineering marvel.

Advertising

Advocacy

Public Outreach

Direct Mail

Web Sites

Marketing Campaigns

Brochures

Events