Problem:
Yonkers Contracting Company, Inc. (YCC), a premier construction firm in metropolitan New York, needed to strengthen its corporate identity and better leverage the firm’s brand equity. This required an overhaul of its existing Web site and marketing materials.

Solution:
RFI created a sophisticated marketing system for YCC, which includes a new brochure featuring stunning, oversized photos in a landscape format and corresponding market segmentation pages; an elegant corporate folder fabricated in a textured stock; and a visually exciting, easy-to-navigate Web site containing Flash graphics and detailed project information.