Our Team

Our team includes experts in marketing communications planning, promotional and technical writing, graphic design, public relations, advertising, community outreach and information programs, and event planning.

Senior Management

Rose E. Reichman, President
Rose is a communications consultant with 30 years of experience, beginning her career at Parsons Brinckerhoff where she was vice president and director of communications.

An active participant in industry organizations, Rose is on the board of directors of the ACE Mentor Program, a member of the March of Dimes Transportation and Construction Industry Luncheon Committee, and a member of the Communications/Membership and Economic Development committees of the New York Building Congress. She has served as a consultant to the High Speed Ground Transportation Association, the American Consulting Engineers Council, and the International Union on Tuberculosis and Lung Disease.

E-mail Rose

Nancy J. Coopersmith, Vice President
Nancy is a branding and advertising expert with over 20 years experience in professional services and consumer products. She has served as the project manager for many complex, multifaceted marketing and public relations campaigns. A former international marketing consultant for Esselte Letraset Ltd. and associate director of marketing for Aris Isotoner, a Sara Lee brand, Nancy holds an advanced degree in international marketing from the American Graduate School of International Management.

E-mail Nancy

Barbara Beck Lord, Graphic Design Director
A marketing communications specialist/graphic designer, Barbara Lord has over 30 years of experience providing marketing communications services to organizations, public agencies and private firms. During her career she has served as: Chief of Graphic Design, New York Regional Plan Association; Director of Publications, Parsons Brinckerhoff Inc.; and Special Programs Instructor, Harvard Graduate School of Design. Her expertise covers a wide range of communication tools from newsletters and brochures to audio-visual presentations and web sites.

E-mail Barbara

Rena Frankle, Marketing Strategist/ Technical Writer
Rena Frankle, a cofounder of RFI, has over 30 years of experience in the development and production of technical reports, strategic proposals and executive summaries, and often heads up the RFI team on these efforts relating to engineering, construction and public transportation.

Prior to forming RFI in 1989, Rena was Director of Editorial/Proposal Services at Parsons Brinckerhoff. Her editorial skills have received awards from technical and professional societies, and she is the author of several publications, including Creating an Effective Brochure.

E-mail Rena



RFI Staff

Cindy Capitani, Writer and Media Outreach Strategist
Cindy is an award-winning journalist with over 15 years of newspaper experience as both a reporter and editor covering municipal, political and police beats for weekly and daily publications in print and online. She served as the public relations director for the Epsom Salt Industry Council and created the Epsom Salt Oscar for Best Feet, which got the attention of press, radio and television. Cindy has developed and implemented social media strategies in newsrooms and for businesses, utilizing online and mobile tools as effective means of communication, marketing and storytelling.


Lenore P. Clark, Director of Administration
Lenore has over 30 years of administrative experience in accounting, purchasing, personnel, sales, information technology and customer service. She maintains mailing lists, coordinates ad schedules, negotiates with vendors and provides managerial support on all aspects of RFI business


Kisha Dasent, Community Relations Specialist
Kisha is an experienced communithy outreach specialist who comes to RFI having successfully completed community outreach efforts for three capital construction projects for the Department of Design and Construction: Reconstruction of Liberty St., and The Louise Nevelson Plaza, Reconstruction of 108th St. (water mains and sewers), and Horace Harding Expressway (watermain, sewers, catchbasins and reconstruction). Kisha has conducted and facilitated presentations to inform community boards, elected officials, civic and block leaders and associations, stakeholders and constituents regarding the projects' progression. For RFI she will be working on the NYC DOT's Rehabilitation of 10 Bridges Project in Brooklyn.


Ruth Licht, Conflict Resolution Specialist
Drawing on her experience in relating to diverse cultural and socioeconomic groups, Ruth Licht provides support services on public outreach and community involvement for a number of large, high-profile projects. Her work includes organizing and facilitating focus groups and employee meetings; recording minutes; providing support for public and community board meetings; and maintaining and updating detailed mailing lists of stakeholders. Her training in conflict resolution has been useful on controversial projects and her background in education relevant to conducting focus groups.


Ed Marcus, Community Outreach Support
Since 2005, Ed Marcus has worked with Reichman Frankle Inc. (RFI) on a variety of community outreach projects for public agencies, associations and planning authorities in New York and New Jersey. For those projects he was tasked with organizing public events, preparing materials and coordinating media outreach. His work includes liaising with stakeholders and the broader community to convey project goals, impacts and benefits. Ed is a member of the Construction Specifications Institute.


Beck Towery, Internet Technology/Graphic Design
With over 18 years of experience in graphic design, illustration, website design, 3D modeling and animation and database creation and manipulation, Beck is also an award-winning visual journalist. He has in-depth experience in a wide range of media and expert knowledge of current internet technology.





At RFI, we're not happy if it's not right. Unparalleled in our commitment to client service we're our toughest critics.

Rose E. Reichman
Nancy J. Coopersmith
Barbara B. Lord
Rena Frankle
Cindy Capitani
Lenore P. Clark
Kisha Dasent
Ruth Licht
Ed Marcus
Beck Towery