Public Outreach

Infrastructure projects disrupt communities, but a communications program that communicates the need, benefits and process goes a long way toward building consensus among stakeholders. A WBE/SBE/DBE firm, RFI is particularly skilled in organizing multifaceted programs; obtaining community input; communicating complex technical information to the public; and producing brochures, newsletters, websites and presentation materials cost-effectively.

RFI is registered with NJ TRANSIT, the New Jersey Department of Transportation, the New York Metropolitan Transportation Authority, the Empire State Development Corporation, the New York City Department of Transportation, the New York State Department of Transportation and the Port Authority of New York & New Jersey.

NYDOT—DBE Orientation and Assessment Services

RFI is providing branding, print materials and a video for a new orientation program for New York State DBEs to help them navigate the process of doing business with NYSDOT. RFI’s scope of work includes a strong, recognizable name and tagline for the program, meeting materials, presentation and email announcement templates, and outreach recommendations.

NJDOT—Rehabilitation of the Pulaski Skyway
Travel Smarter

In partnership with NJDOT RFI developed a multifaceted communications plan to alert commuters and travelers in advance of the closure of the northbound lanes of the iconic Pulaski Skyway. Plan components included branding, TV, radio advertising, and collateral materials which RFI developed and produced. A combination of effective materials, well-planned and early community outreach and continuous monitoring effectively mitigated traffic and resulted in a very successful project for NJDOT.

NYCDOT—Rehabilitation of Ten Bridges in Brooklyn
Hands-on outreach effort

RFI‘s onsite construction community liaison (CCL) was a key player on this project in order to keep the communities affected by the rehabilitation of these bridges in Brooklyn well informed. RFI’s CCL identified and worked with stakeholders for each affected Brooklyn community, including key community and civic leaders, community boards, elected officials, business owners and residents. The three-year project was completed in early 2015.

MTACC—East Side Access
A multifaceted long-term program

For this $8.2 billion mega project that will bring the Long Island Rail Road into Grand Central Terminal, RFI has provided a broad range of public outreach and marketing communications services since 2001. These comprise branding, brochures, Q & A documents, orientation programs for new employees and support for public meetings. The project is expected to open in 2019.

NJ TRANSIT—Portal Bridge Replacement
A key component in accessing the region’s core

In support of planning, environmental and engineering assistance for a replacement for this key rail transit bridge, RFI developed project branding and an independent website. Other elements in this multifaceted program included newsletters, displays, presentations, advertising and support for public meetings.

Monmouth County Planning Board—Coastal Evacuation Routes Study
Planning for emergency evacuations

Supporting the planning process RFI created a graphic image for the coastal evacuation study, an interactive web page for the Monmouth Planning board site, newsletters, fact sheets and other marketing informational tools, as well as a well-coordinated media effort to engage people in the process.